Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Freelancing for agencies can be good way to build your content business
Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.
Getting what you want requires you understand what your partner wants
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 2 of 5: The Partner Organization.
Branding Iron: Pink Zebra wants to be the “Happy Mover”
Pink Zebra Moving wants to put a smile on the faces of its customers and reduce their anxiety. Pink Zebra Owner Ron Holt turned to us for some tips on removing the friction.
RFP Corner: Answering the “diversity question” if you’re a white male
The diversity questions on an RFP don’t need to be a deal killer if you’re a white male-owned business. But there are ways to highlight your strengths.
Content briefs help writers avoid missing the target (with template)
Here’s a template for a content brief that will enable the writer you hired to deliver something that will close the sale or build awareness/trust — without giving you a headache..
Relationship building is a discipline, not a seat-of-your-pants exercise
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. Part 1 of 5: Program Structure.
With Bob Iger returning to Disney, let’s revisit his Ride of a Lifetime
Bob Iger’s return to the CEO role at Disney in a time of turmoil raises questions of what he’ll do to right the ship. His Ride of a Lifetime memoir might answer some of those questions.
Being prolific AND producing high-quality work can be a tough bar to get over
It’s a high bar to be both prolific and write something really special or helpful. Sometimes you have to choose between the two to create a consistent brand.
Grab your luggage with these takeaways from Sean D’Souza’s The Brain Audit
The Brain Audit by Sean D’Souza is one of those books that everyone recommends and you’ll likely re-read over and over again.
Takeaways from The Church of Baseball, a grand slam of a book by Ron Shelton
It’s a book about the making of a classic baseball movie. But perhaps more important, it’s a terrific book about the speed bumps to writing something great.