Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Client Challenges
- Communications Projects
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Enablement
- Sales Engagement
Look for ways to “deepen the relationship” with additional products
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 3 of 5: Cross-Selling Additional Products.
Getting what you want requires you understand what your partner wants
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 2 of 5: The Partner Organization.
Relationship building is a discipline, not a seat-of-your-pants exercise
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. Part 1 of 5: Program Structure.