The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.

You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust

Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.

We all have a Captain Ahab memory of the white whale that derailed a great communications plan. Here are some tips for doing better the next time.

Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.

The diversity questions on an RFP don’t need to be a deal killer if you’re a white male-owned business. But there are ways to highlight your strengths.

Here’s a template for a content brief that will enable the writer you hired to deliver something that will close the sale or build awareness/trust — without giving you a headache..

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. Part 1 of 5: Program Structure.