About
Clarity isn’t a luxury. It’s the difference between a message that lands — and one that leaks
I’ve spent my career helping people and organizations communicate clearly—and the more I’ve done it, the more I’ve seen a pattern.
Whether you’re a Fortune 500 exec or a solo consultant, the problem is usually the same: you’re sitting on top of real value—but your messaging buries it.
I’ve seen it in outdated sales decks. Frankensteined websites. “Just OK” LinkedIn profiles that sound like they were written by committee.
That’s what I call Brand Garbage—and I’ve made it my mission to help people wipe it away and get back to who they really are.
Sound Familiar?
“We keep losing to competitors with worse products. Maybe they’re doing a better job of answering prospect questions.”
“My sales team works hard, but every pitch sounds different—and none of them are landing.”
“I’ve got years of experience, but I’m getting ghosted after interviews.”
“I’m just getting out of school and am competing against layoff victims with lots of professional experience.”
“I can’t explain what I do without sounding like everyone else in my field.”
“We’ve outgrown our messaging—but no one knows where to start.”
If that hits close to home, you’re not alone. Most of my clients come in thinking they need better materials.
What they really need is a better story—one that actually reflects who they are, what they do, and why it matters.
That’s where I come in.
My Background (Why I Do This Work)
After graduating from Syracuse University with a degree in journalism and gaining military experience as a commissioned officer, I became a business reporter and eventually an editor, known for turning around troubled publications and beating reporters at large daily papers. I’ve always had a knack for uncovering the core of a story—and telling it in a way that actually connects.
When MBNA America recruited me into corporate communications, I saw the same problems I’d seen in journalism:
Messages watered down by committee
Corporate speak replacing real voices
“Look how great we are” marketing that missed what customers actually cared about
Over the next 20+ years—at MBNA, Bank of America, and working with executives across industries—I built a friction-free messaging approach that helps teams and individuals say what they mean and mean what they say.
It’s not about sounding impressive. It’s about sounding authentic.
What I Do (and Who I Help)
My work centers around transformation—yours, not mine. Through a structured discovery process, I help you uncover your Differentiated Value, clarify your voice, and build tools that support action.
Whether you're a business leader, executive, or solo consultant, the transformation usually looks like this:
From unclear to undeniable.
From reactive to strategic.
From invisible to unmissable.
Here’s how that plays out:
For B2B Companies and Teams
Your sales team is working hard—but not always telling the same story.
Prospecting and renewal rates are slipping. And your materials? They don’t reflect how good you really are.
I help organizations:
Align messaging across departments so everyone’s “singing from the same sheet of music”
Translate technical expertise into messaging that customers actually understand
Build decks, case studies, and pitch frameworks that drive real action
Equip executives with consistent narratives—for internal alignment and external trust
Because when your value isn’t clear, your prospects won’t be either.
Peter’s legacy at MBNA will be the implementation and orchestration of a companwide negotiations and presentation strategy that enabled us to achieve solid, WIN-win resolutions while preserving long-term relationships. We have negotiated together numerous times, often under the glare of white-hot competition. These are the times that Peter is at his best: Employing a rigorous approach to preparation, role-playing, and deal rehearsal.
— Jake Frego, SVP (retired), Bank of America
For Executives and Professionals
Maybe you're a 50+ exec who’s suddenly invisible post-layoff. Or a recent grad with a resume full of internships, NCAA athletics participation, or summer jobs, but you’re not getting any traction – in part because you’re competing against layoff victims with 2-5 years of experience. Or you’re getting interviews—but no offers.
You’re not the problem. Your messaging is.
I help professionals:
Craft personal brands that reflect their real value—not just their job titles
Build LinkedIn profiles, bios, and resumes that open doors (instead of getting ignored)
Reclaim confidence and narrative control in high-stakes moments
“As the then-captain of the Syracuse University Division 1 women’s lacrosse team (and a two-time Tewaaraton Award finalist), I hadn’t had the opportunity to get the work-related PR experience many of my classmates had. The father of one of my teammates suggested I reach out to Peter, who encouraged me to focus on my work ethic, team mentality, and conflict-management skills from sports and then helped me find my voice to share those with potential employers. With his guidance and support, I was able to secure a job in a very competitive market in a timely manner, after which I greatly simplified my profile. I’d highly recommend him to students (and their parents) worried about competing against experienced people for entry-level roles.”
—Meaghan Tyrrell, Syracuse University ‘23
Your story’s not over. You just need a better way to tell it.
For Consultants & Solopreneurs
You’re brilliant at what you do—but can’t explain it in a way that sticks. You sound like a dozen others in your field, even though your approach is completely unique.
I help consultants:
Identify their “one thing” and articulate it clearly
Build messaging that supports both inbound growth and outbound pitches
Connect personal story to business impact—so clients see the transformation, and trust you're the one to deliver it
Because your secret sauce doesn’t matter if no one can taste it.
What You Get When We Work Together
In the big picture, I ask great questions, thanks to my time as a business journalist and 20+ years at MBNA and Bank of America teaching the skill to account executives and using it myself managing collegiate card programs. My consulting tagline is Answer Their Questions, Close More Deals and my Frictionless newsletter helps subscribers ask better questions.
When we partner, you walk away with:
A clear brand positioning document—your messaging North Star
Messaging frameworks, decks, and bios that are actually used (not just approved and forgotten)
Content that answers real buyer or employer questions, not just fills space
Confidence in what you say, how you say it, and who you say it to
Peter partnered with us to help clarify our message and differentiate our GOBLIN enterprise data platform from those of other advanced analytics companies. He asked great questions about our business and worked quickly to deliver a great product. His work has had an immediate impact on helping potential partners better understand what we do through our LinkedIn presence, sales decks, and op-eds for target publications and our website. .
— Stephen Hoops, CEO, Predictive Analytics GroupNo fluff. No jargon. Just messaging that works.
You can see a few writing samples here and some of the tools I’ve created for clients here (ungated).
Why Me?
Because I’ve been in your shoes—and the shoes of your target audience. I combine:
The editorial judgment of an award-winning business journalist
The strategic mindset of a corporate comms leader (MBNA, Bank of America)
The empathy of someone who’s helped turn confusion into clarity for hundreds of clients
Over the last 40+ years, I’ve:
Relaunched 12+ business publications, winning two “Most Improved Publication” awards
Created sales templates and strategies that helped generate or protect hundreds of millions in revenue
Advised C-level leaders on messaging during crisis, transition, and public testimony
Helped job seekers, consultants, and leaders reclaim their voice and build opportunity
This isn’t just about polishing your messaging. It’s about rediscovering your value—and communicating it with conviction.
Ready to Polish Your Message Until It Shines?
If you’re tired of being misunderstood, misrepresented, or just plain missed—let’s talk.
30 minutes. No pressure. Just clarity.
P.S. For Those of You Who Want to Know More About My Work…
As editor of the Delaware Business Times, we were named the nation’s most-improved business publication in 2020 by the Association of Area Business Publishers (AABP), 30 years after winning the same award for the Dallas Business Journal (there were 20 years in between at MBNA and Bank of America). AABP praised the in-depth, helpful stories, the breaking news, the data nobody else in our market published, and the way we approached business and executive profiles.
Peter has always been one of the hardest working, most thorough and inquisitive reporters/writers/editors I've ever known. Under his leadership at the Delaware Business Times, Peter transformed a once-sleepy, "nice to read" publication with little original reporting into "THE must-read" business publication in the state.
— Jim Donahue, Managing Partner, NüPOINT Marketing
At MBNA, I led communications initiatives that saved the bank tens of millions in annual compensation and avoided many crisis situations with customers and affinity partners. I also led MBNA's $7B collegiate credit card sector, consolidated the marketing operations for 10 marketing sectors into one production unit, and helped executives customize their sales or conference presentations.
After a mass post-merger layoff, I was invited to return to Bank of America as a Communications Executive where I:
Led a cross-functional team connecting Corporate Communications’ digital strategy to business outcomes, focusing on resolving customer pain points.
Focused content creation on three primary areas — Thought Leadership, Crisis Avoidance/Mitigation, and Brand Support — and packaged topics like emerging payments, mobile banking, and retail strategies for use with multiple stakeholders.
Handled the crisis around the ill-fated introduction of a proposed debit fee and other customer-related issues.
At MBNA, I earned the nickname “Bulldog” because of my tenacity, persistence, and passion. I brought business areas with different goals to the table (think Marketing, Sales, Compliance, and Legal) and got them to talk to each other. I avoided minefields by knowing who to call for help and giving others credit for their contributions.
I returned to Texas in 2014 to help Baylor’s independent alumni association deal with severe university reputational challenges that were affecting members' feelings about the school. I re-energized the quarterly magazine, created new products, and re-engaged lapsed members with great content and a simple tagline — Reminding Alumni Why They Love Baylor — that resonated.
Since leaving DBT during the pandemic, I have:
Helped resource-challenged PR agencies and nonprofits needing help with short-term, deadline-sensitive writing projects.
Managed production of large communications projects.
Worked with dozens of senior executives -- many of them older victims of corporate layoffs -- on their LinkedIn profiles, resumes, and professional bios.
Helped college students and recent graduates raise their visibility (for a discounted rate).
My clients have included organizations in higher education, politics, biomedical research, statewide economic development, technology, and data analytics.
In Conclusion…
I try to be selective with whom I work because only Roy Kent can be here, there. and every f##ing where.
You can read more here about my Services and Pricing. I will say I prefer working on a project basis because hourly rates often lead to trust issues. On the personal side, I’m a member of the #BillsMafia (yes, my family holds that against me) and I am and a strong believer in the Oxford comma, regardless of what the AP Stylebook says.