Headquarters: Lincoln University, PA

Founded: 2009

Specialization: Brand positioning, executive ghostwriting, and communications clarity for leaders and companies tired of mixed messages.

WHAT I DO

I help people and brands who know what they do but can't explain why it matters. Whether you're a frustrated recent grad trying to stand out, a 50+ executive battling invisibility in the modern job market, or a founder whose story isn't landing, I bring clarity that creates momentum.

When your message is clear, people understand your value faster and act on it.

SOUND FAMILIAR?

• “We keep losing to competitors with worse products.”

• “Every pitch sounds different—and none of them are landing.”

• “I’ve got years of experience, but I’m getting ghosted after interviews.”

• “We’ve outgrown our messaging, but no one knows where to start.”

If any of that hits close to home, you’re not alone. Most clients come in thinking they need better materials.

What they really need is a better story.

BUSINESS MODEL

Consulting and premium ghostwriting practice offering tailored messaging frameworks, content strategy, and high-quality content creation that supports your message (no AI slop).

CLIENTELE

• Recent college graduates (and the parents supporting them) navigating a crowded job market

• Senior leaders 50+ repositioning for board roles, consulting, and post-corporate careers

• Mid-market B2B firms in financial services, predictive analytics, and tech-enabled consultancies

• Independent consultants building both personal authority and business clarity

IDEAL FOR

You know what you do but struggle to articulate why it matters. You're in transition: early career momentum, post-corporate reinvention, or repositioning a business that's outgrown its story.

SERVICES

1. Messaging and Brand Positioning

Clarifies what makes your brand credible, different, and relevant.

• Build your Brand Positioning Document: Translate your experience, voice, and value into a clear, confident narrative that opens doors.

• Clean up confusing messaging with Communications Windex Audit: Identify where your story contradicts itself or undersells your expertise.

• Diagnose messaging gaps fast with the Mirror Test: See what your audience actually hears (not what you think you're saying).

2. Executive Ghostwriting and Thought Leadership

Transforms ideas into clear, persuasive writing that sounds like you at your best. Support thought-leadership for consultants and executives building authority in competitive markets without sounding generic.

• Position yourself strategically on LinkedIn: Build authority that attracts opportunities.

• Articulate accomplishments with precision through Brag Sheets + Bios that reflect your impact.

• Write long-form pieces that showcase expertise (without sounding like everyone else). 

3. Corporate Communications Consulting

Strengthens the bridge between what companies say internally and what audiences hear externally.

• Translate complexity into clarity with Sales Decks + One-Pagers.

• Align voice, tone, and offer across all customer touchpoints through Website and Content Audits.

• Make AI work for you, not against you: Review AI-generated content to ensure it sounds human and strategically aligned.

IDEAL CLIENTS

Organizations and individuals best served by Friction Free Communications share a few traits:

• Individuals navigating career transitions, from recent grads building early momentum to experienced executives rewriting their next chapter

• Mid-market B2B firms (especially financial services, predictive analytics, and tech-enabled consultancies)

• Senior executives and consultants positioning themselves for board roles, new ventures, or media visibility

• Leaders with strong opinions and limited time who need a strategic partner, not a copywriter

Pain Points:

• Job search messaging that blends in or undersells expertise

• Experience overlooked because the market favors "fresh" over "seasoned"

• Mixed or outdated messaging across platforms

• Difficulty explaining value in plain English

• Generic, AI-sounding content that fails the Conference Room Test

• Strong background, weak message

Goals:

• A story that sets you apart and attracts the right opportunities

• Clearer positioning and consistent messaging

• Confidence that what you say matches who you are

• Communication that earns trust and drives response

DIFFERENTIATION

Conversational Authority: Blends approachability with expertise. No jargon, no fluff.

Journalist's Instincts: Decades of asking smart questions in boardrooms, newsrooms, and across industries. This means understanding what makes your story credible and where it falls apart under scrutiny.

Founder-Led Work: Every engagement handled directly by Peter Osborne. No junior team. No templates. Just experience, continuity, and clarity. Every deliverable earns its keep by helping clients close gaps in clarity, confidence, or conversion.

Proprietary Frameworks: Tools like the Mirror Test and Communications Windex make invisible messaging problems visible and fixable.

WHAT CLIENTS SAY

"As a Division I athlete, I didn't have the internship résumé others did. Peter helped me frame my leadership, teamwork, and grit into a story employers actually responded to. It worked."

— Meaghan Tyrrell, Syracuse University '23

 "When Peter took over as Chief Marketing Officer for the Baylor Alumni Association, there was doubt whether the organization would even survive the year. With an enormous work ethic and creativity, Peter was instrumental in helping a beloved, 158-year old institution claw its way off the canvas, rebrand itself, and come out the other side as a strong, vibrant organization. Perhaps Peter's greatest strengths are his work ethic and his commitment to the organization he serves."

— Tom Nesbitt, Former President, Baylor Line Association

“Peter’s legacy at MBNA was a companywide negotiations and presentation strategy. He was at his best under pressure—prepping rigorously, asking tough questions, and helping us win deals while preserving relationships.”

— Jake Frego, SVP (retired), Bank of America

PETER OSBORNE, FOUNDER AND PRINCIPAL

Communications strategist and ghostwriter who helps executives and brands cut through market noise with messaging that drives response.

Syracuse University graduate with a journalism background that taught me to ask the right questions and spot the story others miss. Decades of experience shaping messages for Fortune 500 executives, universities, predictive analytics firms, and data-driven brands.

At MBNA, colleagues called me "Bulldog" for my tenacity in negotiations and ability to unify marketing, compliance, legal, and sales around a single message. As editor of the Delaware Business Times, the publication was named the nation's most-improved business publication in 2020 by the Association of Area Business Publishers. Thirty years earlier, I won the same award for the Dallas Business Journal.

Creator of the Communications Windex and Mirror Test frameworks (yes, those are real methodologies, not marketing gimmicks). Known for turning "brand garbage" into clear, credible storytelling and for bringing negotiation instincts and curriculum development experience to every client engagement.

Served in boardrooms and interviewed senior leaders across financial services, technology, healthcare, and professional services. Now I apply those same skills to help clients articulate their value with confidence and precision.

RESOURCES

Website: frictionfreecommunications.com

Blog: Frictionless

Resources Library: Free Tools + Templates

LinkedIn: Peter Osborne

Newsletter: Frictionless. Monthly (or more often) ideas on messaging, clarity, and the stories brands tell themselves

Ready to See What Your Audience Sees?

If you're tired of being overlooked or misunderstood, start with the Mirror Test for your W. I'll show you exactly what your message is saying and how to make it stronger.

Whether you're exploring your next chapter or leading a business that needs sharper messaging, you'll leave with clarity you can use immediately. My work centers around transformation—yours, not mine. Through a structured discovery process, I help you uncover your Differentiated Value, clarify your voice, and build tools that support action.

30 minutes. No pressure. Just clarity.