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Frictionless Blog

Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points

Categories
  • Book Summaries
  • Brand Narrative
  • Client Challenges
  • Communications Projects
  • Content Creation
  • Corporate Brand Messaging Audit
  • Corporate Brand Positioning
  • Customer Communications
  • Customer Experience
  • Executive Personal Branding
  • Message Alignment
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  • Objections
  • Partner Management
  • Personal Branding
  • Questions
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Jesse Cole goes Bananas answering our questions
Questions, Message Alignment, Customer Communications, Customer Experience Peter Osborne 9/25/23 Questions, Message Alignment, Customer Communications, Customer Experience Peter Osborne 9/25/23

Jesse Cole goes Bananas answering our questions

The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.

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Branding Iron: Pink Zebra wants to be the “Happy Mover”
Customer Communications, Customer Experience Peter Osborne 3/6/23 Customer Communications, Customer Experience Peter Osborne 3/6/23

Branding Iron: Pink Zebra wants to be the “Happy Mover”

Pink Zebra Moving wants to put a smile on the faces of its customers and reduce their anxiety. Pink Zebra Owner Ron Holt turned to us for some tips on removing the friction.

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10 takeaways from The Ministry of Common Sense by Martin Lindstrom
Book Summaries, Customer Experience Peter Osborne 8/24/22 Book Summaries, Customer Experience Peter Osborne 8/24/22

10 takeaways from The Ministry of Common Sense by Martin Lindstrom

It’s a book with high aspirations to “eliminate bureaucratic red tape, bad excuses, and corporate BS, but Martin Lindstrom’s The Ministry of Common Sense offers a great roadmap

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Banana Fever! Here are a bunch of takeaways from “Fans First”
Customer Experience, Brand Narrative, Book Summaries Peter Osborne 8/16/22 Customer Experience, Brand Narrative, Book Summaries Peter Osborne 8/16/22

Banana Fever! Here are a bunch of takeaways from “Fans First”

We all want our customers’ experiences to be frictionless. Jesse Cole, owner of the Savannah Bananas, explains how in his book, Fans First

Photo Credit: ESPN

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Does Your Treatment of Job Applicants Undermine Your Brand Message?
Customer Experience Peter Osborne 4/13/22 Customer Experience Peter Osborne 4/13/22

Does Your Treatment of Job Applicants Undermine Your Brand Message?

Does the experience of job seekers align with our brand promise and what you say in sales and marketing materials and on your website?

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What’s Your “Dirty Bathroom?”
Customer Experience Peter Osborne 3/9/22 Customer Experience Peter Osborne 3/9/22

What’s Your “Dirty Bathroom?”

Customers often equate dirty bathrooms in a restaurant to a dirty kitchen. What are the “dirty bathrooms” in your business that turn away customers?

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If you don’t provide applicants with feedback, is your system broken?
Customer Experience Peter Osborne 11/29/21 Customer Experience Peter Osborne 11/29/21

If you don’t provide applicants with feedback, is your system broken?

Do recruiters have a responsibility to protect their company’s brand and provide feedback to applicants?

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Peter Osborne

Principal, Friction Free Communications LLC

Lincoln University, PA 19352

Cell: 484-885-4117

peter@frictionfreecommunications.com

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