Want to reduce the risk of AI hallucination? Try this prompt: “Step back and critique this work as if you were a tough editor with high standards. What assumptions are weak? Where is the logic flawed? What sections drag? What would make someone stop reading? Be specific about what needs to change.”

After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice

I got a text from a mom I've worked with: 'Is my room still available?' Her son—brilliant kid, stellar GPA—had been job hunting for six months with zero offers. But here's what's really keeping parents up at night: they might be facing the same struggle. Whether you're 55 and 'overqualified' or your graduate is 'inexperienced,' you're both fighting the same positioning war. Learn the 5 strategies that prevent boomerang scenarios.

It’s important to regularly review your website and digital profiles and dump the brand garbage — the accumulation of outdated, inconsistent, and irrelevant content across your digital presence.

The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.

You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust

Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.

People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.

We all have a Captain Ahab memory of the white whale that derailed a great communications plan. Here are some tips for doing better the next time.

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 3 of 5: Cross-Selling Additional Products.