After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice

I got a text from a mom I've worked with: 'Is my room still available?' Her son—brilliant kid, stellar GPA—had been job hunting for six months with zero offers. But here's what's really keeping parents up at night: they might be facing the same struggle. Whether you're 55 and 'overqualified' or your graduate is 'inexperienced,' you're both fighting the same positioning war. Learn the 5 strategies that prevent boomerang scenarios.

It’s important to regularly review your website and digital profiles and dump the brand garbage — the accumulation of outdated, inconsistent, and irrelevant content across your digital presence.

Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.

People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.

It’s a high bar to be both prolific and write something really special or helpful. Sometimes you have to choose between the two to create a consistent brand.

We all want our customers’ experiences to be frictionless. Jesse Cole, owner of the Savannah Bananas, explains how in his book, Fans First

Photo Credit: ESPN