Frictionless Blog

Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.

Brand Garbage, Brand Messaging Strategy, Message Alignment, Content Creation, Customer Communications Peter Osborne Brand Garbage, Brand Messaging Strategy, Message Alignment, Content Creation, Customer Communications Peter Osborne

Is Your Content Answering the Wrong Questions?

Most content answers the questions you wish prospects would ask instead of what they actually type into Google at 2 a.m. That gap is killing your conversions. Here's how to find and fix it with a three-minute reality check.

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Customer Communications, Message Alignment, Corporate Brand Messaging Audit, Brand Garbage, Corporate Brand Positioning Peter Osborne Customer Communications, Message Alignment, Corporate Brand Messaging Audit, Brand Garbage, Corporate Brand Positioning Peter Osborne

The Conference Table Test: Is Your Brand Messaging Working?

After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice

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