Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Book Summaries
- Brand Garbage
- Brand Messaging Strategy
- Career Transition
- Communications Windex
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Executive Reputation Management
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- RFPs
- Relationship Planner
The Conference Table Test: Is Your Brand Messaging Working?
After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice
Jesse Cole goes Bananas answering our questions
The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.
Branding Iron: Pink Zebra wants to be the “Happy Mover”
Pink Zebra Moving wants to put a smile on the faces of its customers and reduce their anxiety. Pink Zebra Owner Ron Holt turned to us for some tips on removing the friction.
Avoid the quicksand of slow-pay clients
If you’ve been laid off, are striking out on your own, are fed up with a bad manager, or are frustrated by a difficult client, think twice about burning a bridge.
Take Time for a Communications Autopsy Before You Move On
A communications autopsy after a big project can help you identify opportunities left on the table and help you reflect on what you can do better the next time.