Frictionless Blog

Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.

Peter Osborne 6/13/23 Peter Osborne 6/13/23

Look for ways to “deepen the relationship” with additional products

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 3 of 5: Cross-Selling Additional Products.

Peter Osborne 5/2/23 Peter Osborne 5/2/23

Getting what you want requires you understand what your partner wants

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 2 of 5: The Partner Organization.

Peter Osborne 2/27/23 Peter Osborne 2/27/23

RFP Corner: Answering the “diversity question” if you’re a white male

The diversity questions on an RFP don’t need to be a deal killer if you’re a white male-owned business. But there are ways to highlight your strengths.

Peter Osborne 1/18/23 Peter Osborne 1/18/23

Relationship building is a discipline, not a seat-of-your-pants exercise

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. Part 1 of 5: Program Structure.