Most content answers the questions you wish prospects would ask instead of what they actually type into Google at 2 a.m. That gap is killing your conversions. Here's how to find and fix it with a three-minute reality check.

Want to reduce the risk of AI hallucination? Try this prompt: “Step back and read this like a tough but fair editor. One who’s allergic to fluff, suspicious of clichés, and always looking out for the reader. What assumptions don’t hold up? Where does the logic wobble? What parts drag, ramble, or sound like I fell in love with my own words (it happens)? What would make someone stop reading—or stop trusting me? Be specific, be sharp—but keep the red pen warm, not cruel.”

You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust

Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.

People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.

Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.

Here’s a template for a content brief that will enable the writer you hired to deliver something that will close the sale or build awareness/trust — without giving you a headache..

It’s a high bar to be both prolific and write something really special or helpful. Sometimes you have to choose between the two to create a consistent brand.

The Brain Audit by Sean D’Souza is one of those books that everyone recommends and you’ll likely re-read over and over again.

It’s a book about the making of a classic baseball movie. But perhaps more important, it’s a terrific book about the speed bumps to writing something great.