We all have a Captain Ahab memory of the “white whale” that sank a great communications plan. Astronomer, American Eagle, and CS Energy show how silence, sidestepping, and delay can wreck your message — and how a post-mortem can keep it from happening again.

Want to reduce the risk of AI hallucination? Try this prompt: “Step back and read this like a tough but fair editor. One who’s allergic to fluff, suspicious of clichés, and always looking out for the reader. What assumptions don’t hold up? Where does the logic wobble? What parts drag, ramble, or sound like I fell in love with my own words (it happens)? What would make someone stop reading—or stop trusting me? Be specific, be sharp—but keep the red pen warm, not cruel.”

After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice