Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Client Challenges
- Communications Projects
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Enablement
- Sales Engagement
Connect Your Social Strategy to Line of Business Goals
Creating a one-page dashboard of actionable communications metrics for your Line of Business Goals can be one of your most challenging tasks.
Take Time for a Communications Autopsy Before You Move On
A communications autopsy after a big project can help you identify opportunities left on the table and help you reflect on what you can do better the next time.
In Any Negotiation, Keep Your Eye on the Big Picture
Keep your eye on the big picture in any negotiation, whether it’s in business or in life.
If you don’t provide applicants with feedback, is your system broken?
Do recruiters have a responsibility to protect their company’s brand and provide feedback to applicants?