Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
What I’ve Learned
As I work to better refine Friction Free and what I bring to clients or employers, this list summarizes my philosophy of life and business and forms the foundation of many of the posts on my blog.
Is Your Content Answering the Wrong Questions?
Most content answers the questions you wish prospects would ask instead of what they actually type into Google at 2 a.m. That gap is killing your conversions. Here's how to find and fix it with a three-minute reality check.
There are few negative consequences to asking lots of questions
You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust
“Unleash the Power of Questions,” defined
Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.