Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
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- Client Challenges
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- Corporate Brand Messaging Audit
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- Executive Personal Branding
- Message Alignment
- Negotiation Tools
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- Partner Management
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- Questions
- RFPs
- Relationship Planner
- Sales Enablement
- Sales Engagement
There are few negative consequences to asking lots of questions
You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust
“Unleash the Power of Questions,” defined
Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.