Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Book Summaries
- Brand Garbage
- Brand Messaging Strategy
- Career Transition
- Communications Windex
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Executive Reputation Management
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- RFPs
- Relationship Planner
Grab your luggage with these Takeaways from Sean D’Souza’s The Brain Audit
The Brain Audit by Sean D’Souza is one of those books that everyone recommends and you’ll likely re-read over and over again.
Takeaways from The Church of Baseball, a grand slam of a book by Ron Shelton
It’s a book about the making of a classic baseball movie. But perhaps more important, it’s a terrific book about the speed bumps to writing something great.
Avoid the quicksand of slow-pay clients
If you’ve been laid off, are striking out on your own, are fed up with a bad manager, or are frustrated by a difficult client, think twice about burning a bridge.
10 takeaways from The Ministry of Common Sense by Martin Lindstrom
It’s a book with high aspirations to “eliminate bureaucratic red tape, bad excuses, and corporate BS, but Martin Lindstrom’s The Ministry of Common Sense offers a great roadmap
Banana Fever! Here are a bunch of takeaways from “Fans First”
We all want our customers’ experiences to be frictionless. Jesse Cole, owner of the Savannah Bananas, explains how in his book, Fans First
Photo Credit: ESPN
10 Takeaways from Competing on Thought Leadership by Robert Buday
Author Robert Buday’s new book provides advice on making sure that your thought leadership is actually thoughtful — because most of it isn’t
14 Ways to Align Your Message Across Business Platforms
There’s no bad time to optimize your messaging strategy. Here are a few questions to help drive this process.
Do Your Customer Letters Deliver on Your Brand Promise?
Communications pros can influence message alignment by ensuring customer letters reflect the company’s brand promise.
Does Your Treatment of Job Applicants Undermine Your Brand Message?
Does the experience of job seekers align with our brand promise and what you say in sales and marketing materials and on your website?
Improve Accountability and Execution With a Daily Huddle
How do you keep your team focused and accountable if you’re not all in the same place? You might want to try a Daily Huddle.