Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Book Summaries
- Brand Garbage
- Brand Messaging Strategy
- Career Transition
- Communications Windex
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Executive Reputation Management
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- RFPs
- Relationship Planner
They’re not ghosting you. They just can’t see you.
Stop sending hundreds of resumes into the void. Learn why experienced executives struggle in today's job market and discover 10 proven strategies to position your leadership experience for the opportunities you deserve.
The Comms Post-Mortem: A blueprint for future success
We all have a Captain Ahab memory of the “white whale” that sank a great communications plan. Astronomer, American Eagle, and CS Energy show how silence, sidestepping, and delay can wreck your message — and how a post-mortem can keep it from happening again.
It’s time to get rid of your brand garbage
It’s important to regularly review your website and digital profiles and dump the brand garbage — the accumulation of outdated, inconsistent, and irrelevant content across your digital presence.