Frictionless Blog

Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points

Brand Narrative, Customer Communications, Message Alignment, Sales Engagement, Corporate Brand Messaging Audit Peter Osborne Brand Narrative, Customer Communications, Message Alignment, Sales Engagement, Corporate Brand Messaging Audit Peter Osborne

The Conference Table Test: A simple way to audit your brand consistency

After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice

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