Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Book Summaries
- Brand Garbage
- Brand Messaging Strategy
- Career Transition
- Communications Windex
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Executive Reputation Management
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- RFPs
- Relationship Planner
Does Your Treatment of Job Applicants Undermine Your Brand Message?
Does the experience of job seekers align with our brand promise and what you say in sales and marketing materials and on your website?
If you don’t provide applicants with feedback, is your system broken?
Do recruiters have a responsibility to protect their company’s brand and provide feedback to applicants?