Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Jesse Cole goes Bananas answering our questions
The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.
10 takeaways from The Ministry of Common Sense by Martin Lindstrom
It’s a book with high aspirations to “eliminate bureaucratic red tape, bad excuses, and corporate BS, but Martin Lindstrom’s The Ministry of Common Sense offers a great roadmap
Banana Fever! Here are a bunch of takeaways from “Fans First”
We all want our customers’ experiences to be frictionless. Jesse Cole, owner of the Savannah Bananas, explains how in his book, Fans First
Photo Credit: ESPN
14 Ways to Align Your Message Across Business Platforms
There’s no bad time to optimize your messaging strategy. Here are a few questions to help drive this process.
Does Your Treatment of Job Applicants Undermine Your Brand Message?
Does the experience of job seekers align with our brand promise and what you say in sales and marketing materials and on your website?
What’s Your “Dirty Bathroom?”
Customers often equate dirty bathrooms in a restaurant to a dirty kitchen. What are the “dirty bathrooms” in your business that turn away customers?
If you don’t provide applicants with feedback, is your system broken?
Do recruiters have a responsibility to protect their company’s brand and provide feedback to applicants?