Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Book Summaries
- Brand Garbage
- Brand Messaging Strategy
- Career Transition
- Communications Windex
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Executive Reputation Management
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- RFPs
- Relationship Planner
The digital paper trail: Your exit strategy lives forever
If you’ve been laid off, decided to strike out on your own, are fed up with a bad manager, or a frustrated by a difficult client, that’s the time to think twice about burning a bridge.
Avoid the quicksand of slow-pay clients
If you’ve been laid off, are striking out on your own, are fed up with a bad manager, or are frustrated by a difficult client, think twice about burning a bridge.