Want to reduce the risk of AI hallucination? Try this prompt: “Step back and read this like a tough but fair editor. One who’s allergic to fluff, suspicious of clichés, and always looking out for the reader. What assumptions don’t hold up? Where does the logic wobble? What parts drag, ramble, or sound like I fell in love with my own words (it happens)? What would make someone stop reading—or stop trusting me? Be specific, be sharp—but keep the red pen warm, not cruel.”

After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice

I got a text from a mom I've worked with: 'Is my room still available?' Her son—brilliant kid, stellar GPA—had been job hunting for six months with zero offers. But here's what's really keeping parents up at night: they might be facing the same struggle. Whether you're 55 and 'overqualified' or your graduate is 'inexperienced,' you're both fighting the same positioning war. Learn the 5 strategies that prevent boomerang scenarios.

The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.

You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust

Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.

People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 3 of 5: Cross-Selling Additional Products.

Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 2 of 5: The Partner Organization.