Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Wet Paint Sentence: Why "This Is Not About Money" Always Is
Syracuse just sunset 93 academic programs and opened the announcement with "this was not a cost-cutting exercise." That sentence will do more damage than any of the 93 cuts it was trying to defend. Here is why, and how to find the same sentence in your own board letter before someone else does.
The Mirror Test: Does your LinkedIn have spinach in its teeth
Most professionals have 5-7 messaging problems they've never noticed—dead links, outdated bios, or generic language that could describe anyone. This 5-minute diagnostic reveals what's costing you opportunities before they start
Is Your Content Answering the Wrong Questions?
Most content answers the questions you wish prospects would ask instead of what they actually type into Google at 2 a.m. That gap is killing your conversions. Here's how to find and fix it with a three-minute reality check.
They’re not ghosting you. They just can’t see you.
Stop sending hundreds of resumes into the void. Learn why experienced executives struggle in today's job market and discover 10 proven strategies to position your leadership experience for the opportunities you deserve.
It’s time to get rid of your brand garbage
It’s important to regularly review your website and digital profiles and dump the brand garbage — the accumulation of outdated, inconsistent, and irrelevant content across your digital presence.
Takeaways from The Church of Baseball, a grand slam of a book by Ron Shelton
It’s a book about the making of a classic baseball movie. But perhaps more important, it’s a terrific book about the speed bumps to writing something great.