Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Brand Garbage & Communications Windex
- Brand Messaging Strategy
- Brand Positioning & Message Alignment
- Career Transition
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Message Alignment
- Objections
- Partner Management/Negotiations
- RFPs
- Relationship Planner
- Sales Enablement & Partner Strategy
- The Boardroom Voice
- The Reading Room
Do Your Customer Letters Deliver on Your Brand Promise?
Communications pros can influence message alignment by ensuring customer letters reflect the company’s brand promise.
Improve Accountability and Execution With a Daily Huddle
How do you keep your team focused and accountable if you’re not all in the same place? You might want to try a Daily Huddle.
In Any Negotiation, Keep Your Eye on the Big Picture
Keep your eye on the big picture in any negotiation, whether it’s in business or in life.