Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Brand Garbage & Communications Windex
- Brand Messaging Strategy
- Brand Positioning & Message Alignment
- Career Transition
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Message Alignment
- Objections
- Partner Management/Negotiations
- RFPs
- Relationship Planner
- Sales Enablement & Partner Strategy
- The Boardroom Voice
- The Reading Room
The Mirror Test: Does your LinkedIn have spinach in its teeth
Most professionals have 5-7 messaging problems they've never noticed—dead links, outdated bios, or generic language that could describe anyone. This 5-minute diagnostic reveals what's costing you opportunities before they start
Avoid the quicksand of slow-pay clients
If you’ve been laid off, are striking out on your own, are fed up with a bad manager, or are frustrated by a difficult client, think twice about burning a bridge.
14 Ways to Align Your Message Across Business Platforms
There’s no bad time to optimize your messaging strategy. Here are a few questions to help drive this process.
Do Your Customer Letters Deliver on Your Brand Promise?
Communications pros can influence message alignment by ensuring customer letters reflect the company’s brand promise.
Does Your Treatment of Job Applicants Undermine Your Brand Message?
Does the experience of job seekers align with our brand promise and what you say in sales and marketing materials and on your website?
What’s Your “Dirty Bathroom?”
Customers often equate dirty bathrooms in a restaurant to a dirty kitchen. What are the “dirty bathrooms” in your business that turn away customers?
Connect Your Social Strategy to Line of Business Goals
Creating a one-page dashboard of actionable communications metrics for your Line of Business Goals can be one of your most challenging tasks.
Take Time for a Communications Autopsy Before You Move On
A communications autopsy after a big project can help you identify opportunities left on the table and help you reflect on what you can do better the next time.
If you don’t provide applicants with feedback, is your system broken?
Do recruiters have a responsibility to protect their company’s brand and provide feedback to applicants?