Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Preface, the Pause, and the Throwaway Reply
Aaron Strout gave the preface of his leadership book to his wife. Then he recorded the audiobook and heard what he'd missed across two decades of his own interviews. Both choices point to the same lesson about executive voice: the version of you that survives scrutiny is the one observed from the other side of the table.
Your interviews are better than you think (and worse than they could be)
Most teams record client interviews and never watch them again. That's where the best material and the opportunities to get better disappear. The Tape Room is a structured fix.
They’re not ghosting you. They just can’t see you.
Stop sending hundreds of resumes into the void. Learn why experienced executives struggle in today's job market and discover 10 proven strategies to position your leadership experience for the opportunities you deserve.
The digital paper trail: Your exit strategy lives forever
If you’ve been laid off, decided to strike out on your own, are fed up with a bad manager, or a frustrated by a difficult client, that’s the time to think twice about burning a bridge.
Force your AI tool to check its own work with a “one more thing” prompt
Want to reduce the risk of AI hallucination? Try this prompt: “Step back and read this like a tough but fair editor. One who’s allergic to fluff, suspicious of clichés, and always looking out for the reader. What assumptions don’t hold up? Where does the logic wobble? What parts drag, ramble, or sound like I fell in love with my own words (it happens)? What would make someone stop reading—or stop trusting me? Be specific, be sharp—but keep the red pen warm, not cruel.”
Freelancing for agencies can be good way to build your content business
Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.
Content briefs help writers avoid missing the target (with template)
Here’s a template for a content brief that will enable the writer you hired to deliver something that will close the sale or build awareness/trust — without giving you a headache..