Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Conference Table Test: Is Your Brand Messaging Working?
After losing two major renewals because our pitch focused too much on us instead of our partners, we developed the Conference Table Test - a practical approach to evaluate messaging consistency across all client communications. This low-tech methodology helps ensure your brand speaks with one clear, compelling voice
How I can help you beat the brutal job market
I got a text from a mom I've worked with: 'Is my room still available?' Her son—brilliant kid, stellar GPA—had been job hunting for six months with zero offers. But here's what's really keeping parents up at night: they might be facing the same struggle. Whether you're 55 and 'overqualified' or your graduate is 'inexperienced,' you're both fighting the same positioning war. Learn the 5 strategies that prevent boomerang scenarios.
Jesse Cole goes Bananas answering our questions
The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.
There are few negative consequences to asking lots of questions
You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust
“Unleash the Power of Questions,” defined
Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.
Here’s one way to put the Chat into Chat GPT and get better answers
People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.
Look for ways to “deepen the relationship” with additional products
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 3 of 5: Cross-Selling Additional Products.
Freelancing for agencies can be good way to build your content business
Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.
Getting what you want requires you understand what your partner wants
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 2 of 5: The Partner Organization.
Branding Iron: Pink Zebra wants to be the “Happy Mover”
Pink Zebra Moving wants to put a smile on the faces of its customers and reduce their anxiety. Pink Zebra Owner Ron Holt turned to us for some tips on removing the friction.