Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Wet Paint Sentence: Why "This Is Not About Money" Always Is
Syracuse just sunset 93 academic programs and opened the announcement with "this was not a cost-cutting exercise." That sentence will do more damage than any of the 93 cuts it was trying to defend. Here is why, and how to find the same sentence in your own board letter before someone else does.