Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
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- Brand Garbage & Communications Windex
- Brand Messaging Strategy
- Career Transition
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Message Alignment
- Objections
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- The Boardroom Voice
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The Wet Paint Sentence: Why "This Is Not About Money" Always Is
Syracuse just sunset 93 academic programs and opened the announcement with "this was not a cost-cutting exercise." That sentence will do more damage than any of the 93 cuts it was trying to defend. Here is why, and how to find the same sentence in your own board letter before someone else does.