Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Preface, the Pause, and the Throwaway Reply
Aaron Strout gave the preface of his leadership book to his wife. Then he recorded the audiobook and heard what he'd missed across two decades of his own interviews. Both choices point to the same lesson about executive voice: the version of you that survives scrutiny is the one observed from the other side of the table.
10 Takeaways from Competing on Thought Leadership by Robert Buday
Author Robert Buday’s new book provides advice on making sure that your thought leadership is actually thoughtful — because most of it isn’t