Winning the RFP
RFP Responses often lead to a last-minute flurry of activity and a disappointing final product. But preparation — sometimes long before the RFP even arrives — can simplify the process and give you a big advantage over competitors.
This document will help you organize your response; identify your Guiding Principles; think through the current situation (and assess current relationships); get answers about and from the customer; and differentiate your response.