Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Categories
- Book Summaries
- Brand Garbage
- Brand Messaging Strategy
- Career Transition
- Communications Windex
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Corporate Communications Audit
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Executive Reputation Management
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- RFPs
- Relationship Planner
“Unleash the Power of Questions,” defined
Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.
Here’s one way to put the Chat into Chat GPT and get better answers
People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.