Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Client Challenges
- Communications Projects
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Enablement
- Sales Engagement
RFP Corner: Answering the “diversity question” if you’re a white male
The diversity questions on an RFP don’t need to be a deal killer if you’re a white male-owned business. But there are ways to highlight your strengths.