Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Story That Died on the One Yard Line
A founder answered my reporter query at 4:28 a.m. with one of the best AI pitches I received. 111 days later, the story died one photo short of done. Here’s what founders and PR teams can learn from it, plus four things to do before you answer the next query.