Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Do Your Customer Letters Deliver on Your Brand Promise?
Communications pros can influence message alignment by ensuring customer letters reflect the company’s brand promise.
Take Time for a Communications Autopsy Before You Move On
A communications autopsy after a big project can help you identify opportunities left on the table and help you reflect on what you can do better the next time.