Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
Content briefs help writers avoid missing the target (with template)
Here’s a template for a content brief that will enable the writer you hired to deliver something that will close the sale or build awareness/trust — without giving you a headache..