Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Comms Post-Mortem: A blueprint for future success
We all have a Captain Ahab memory of the “white whale” that sank a great communications plan. Astronomer, American Eagle, and CS Energy show how silence, sidestepping, and delay can wreck your message — and how a post-mortem can keep it from happening again.