Frictionless Blog
Posts that help companies and executives refine their brand positioning and provide tips for sales teams and content creators to build “frictionless” messaging (case studies, RFP responses, negotiation tools, and long-form content) that demonstrates how their organization uniquely resolves customer pain points.
The Sentence You’re Afraid to Publish
A founder once swore profanity was the only thing that made him sound like himself. A year later, he'd deleted every trace of it, and no one asked him to. A ghostwriter on why safe writing disappears, and how to find the one line worth publishing.
RFP Corner: Answering the “diversity question” if you’re a white male
The diversity questions on an RFP don’t need to be a deal killer if you’re a white male-owned business. But there are ways to highlight your strengths.
Content briefs help writers avoid missing the target (with template)
Here’s a template for a content brief that will enable the writer you hired to deliver something that will close the sale or build awareness/trust — without giving you a headache..