Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
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With Bob Iger returning to Disney, let’s revisit his Ride of a Lifetime
Bob Iger’s return to the CEO role at Disney in a time of turmoil raises questions of what he’ll do to right the ship. His Ride of a Lifetime memoir might answer some of those questions.
Grab your luggage with these Takeaways from Sean D’Souza’s The Brain Audit
The Brain Audit by Sean D’Souza is one of those books that everyone recommends and you’ll likely re-read over and over again.
Takeaways from The Church of Baseball, a grand slam of a book by Ron Shelton
It’s a book about the making of a classic baseball movie. But perhaps more important, it’s a terrific book about the speed bumps to writing something great.
10 takeaways from The Ministry of Common Sense by Martin Lindstrom
It’s a book with high aspirations to “eliminate bureaucratic red tape, bad excuses, and corporate BS, but Martin Lindstrom’s The Ministry of Common Sense offers a great roadmap
10 Takeaways from Competing on Thought Leadership by Robert Buday
Author Robert Buday’s new book provides advice on making sure that your thought leadership is actually thoughtful — because most of it isn’t