Let’s face it — your expertise is getting buried under outdated decks, LinkedIn profiles that sound like Chat GPT on Ambien, and messaging that’s about as distinctive as beige wallpaper. No wonder prospects aren’t getting it and quickly moving on.
Your Message is Drowning in Brand Garbage.
Let Me Rescue It Using Communications Windex
You’ve got deep expertise that could open doors……if only people could see it through all the Brand Garbage
Let’s call a bulldozer a bulldozer. Your messaging is buried under:
Sales decks that haven’t changed since Obama’s first term.
A vanilla profile that could belong to literally anyone in your field.
Three different ways you describe what you do, depending on the day.
Buzzwords that put prospects to sleep instead of making them sit up and pay attention.
You know that sinking feeling when:
You finish explaining your value and get that glazed-look response.
Someone asks what makes you different and you fumble for words.
You see competitors with half your skills landing the opportunities you want.
You lay awake wondering if you’ll ever stop being the best-kept secret in your industry.
In a marketplace that rewards clarity, talented people and organizations shouldn’t be losing to mediocre competitors who just happen to communicate better.
I Bulldoze Brand Garbage and Apply Communications Windex
I've seen that look of frustration hundreds of times. The one that says: "I know I'm good at what I do. Why can't I make others see it?" It's not your expertise that's lacking—it's the layer of Brand Garbage standing between your value and their understanding.
I've spent 40+ years in the communications trenches. At MBNA, my team's messaging helped secure $700M+ in renewals by focusing on partner pain points, not product features. I've revitalized 12+ business journals (two won national "Most Improved" honors) and guided 50+ executives through the post-layoff wilderness to emerge with stronger positioning and better opportunities.
I bring a bulldozer to your Brand Garbage pile and bring crystal-clear clarity with Communications Windex to what matters.
The Friction Free Process
I won't lie to you—this isn't about slapping a fresh coat of paint on rusty messaging. This is about bulldozing what doesn't work and building something that does:
EXCAVATION My structured discovery process isn't just a questionnaire—it's a journey that forces you to articulate your value in ways you've never considered. As I told a recent client: "These questions will make you think about where you are and what you truly want." We'll dig through the Brand Garbage to uncover the gold underneath.
CLEANING Here's where the Communications Windex comes in. I'll translate your experience into strategic positioning that resonates with your target audience. We'll identify your "one thing"—that clear value proposition that makes eyes light up instead of glaze over.
FRAMEWORK You'll get more than polished documents—you'll receive a brand positioning document that becomes your decision-making tool. As I tell my clients: "Does it align with your brand positioning? Does it not?" This becomes your filter for evaluating every opportunity.
IMPLEMENTATION Together, we'll transform your LinkedIn, website, pitch deck, or sales materials from generic to distinctive. From "me too" to "only me." From forgettable to unmissable.
Let's Get Brutally Honest About What's At Stake:
For Executives:
That silence after you submit your application? It's deafening because your messaging is forgettable. If you’re a graduating senior or recent grad, you’re competing against layoff victims who’ve been working for 3-5 years. If you’re 50+. you’re facing ageism in the marketplace. Let’s make them reach out with a compelling message.
That lowball offer? It's what happens when you can't articulate why you're worth more.
That feeling of being invisible in a crowded market? It's not because you lack value—it's because your Brand Garbage is hiding it.
That nagging sense that you should be further along by now? You're right.
For Organizations:
Your brilliant solution is losing to inferior products wrapped in better messaging.
Your renewal rates aren't slipping because customers don't need you—they're slipping because your competitors are telling a better story.
Your sales team is telling five different versions of your value proposition, and none of them are landing.
Prospects are nodding politely on calls but not signing contracts because they don't understand what problem you actually solve.
For Consultants:
You're being treated like a commodity because your messaging makes you sound like one.
You're attracting price-sensitive clients because you haven't positioned yourself as the specialist who commands premium rates.
You're exhausted from constantly explaining and re-explaining what makes your approach different.
You're stuck in a feast-or-famine cycle because your positioning isn't consistently attracting your ideal clients.
After We Take Out The Brand Garbage:
For Executives:
You'll walk into interviews with crystal clarity about your value, turning "we'll be in touch" into "when can you start?"
You'll stop explaining and start connecting, as your narrative resonates immediately with decision-makers.
You'll command compensation that matches your experience, not your ability to negotiate.
You'll feel that moment when someone "gets" exactly what makes you valuable—and it will happen consistently.
For Organizations:
Your sales team will finally be "singing from the same sheet of music" (as I helped MBNA do), aligning around messaging that actually matters to customers.
Your prospects will stop asking "how are you different from Competitor X?" because the answer will be obvious.
Your renewal rates will climb as your messaging evolves from features to client outcomes.
Your complex value proposition will become immediately graspable, turning confusion into clarity and hesitation into action.
For Consultants:
You'll own your "one thing"—that clear value proposition that makes you the specialist, not just another generalist.
You'll attract clients who value your approach, not just your availability.
You'll raise your rates with the confidence that comes from knowing exactly why you're worth it.
You'll move from constant explanation to instant recognition in your target market.
“Recently, a critical evaluation of my LinkedIn profile revealed that it predominantly shared my employment history rather than encapsulating my individual professional essence and value contributions.
Upon receiving multiple recommendations from respected colleagues, I engaged the services of Peter Osborne, a highly sought-after communications consultant whose approachable and efficient process distinguishes his offerings.
Prior to our discussion, Peter provided materials that not only helped him understand my career trajectory but also helped me reflect on my professional ambitions and next steps. He dedicated considerable time to listening and offering insightful information even before we had formally agreed to work together. Throughout our exchange, Peter's skillful inquiry process unearthed core motivations shaping my professional journey. His exceptional competence in enhancing personal branding is top-notch!
I got a great job in under a month. Peter is my Communications Windex.
Heather Elise Shaver, April 2024
“Peter helped us clarify our message and differentiate our advanced analytics company. He asked great questions about our business. He continues to help us ensure potential partners better understand what we do through LinkedIn, our website, sales decks, and op-eds for target publications. And he’s continued to help us over the past three years”
Stephen Hoops, CEO of Predictive Analytics Group, Jan. 2022
As a client, Peter helped fine-tune and clarify our branding statement at Flightdocs. When I left Flightdocs, I called on Peter again to create my personal brand and value statement for my professional career. Within a short time, Peter refined my LinkedIn profile and moved it from "Fluff" to "Stuff.” He painted an effective, value-oriented, and action-driven picture of me that resonated. The week following the "rebrand,” I ended up with three interview requests!
Karl Fischer, Vice President, Sales Optimization, JG Wentworth, November 2024
“Peter took on the difficult task of synthesizing many MBNA sales presentation materials and customer-facing communications and developing a portal that featured the ‘best of the best.’ His leadership drove a change in behavior among a peer group that was relatively set in their ways and resulted in more consistent brand messaging.”
Jodie Brinkerhoff, Former Account Executive at MBNA America Bank and Current Director of Innovation for the D/FW International Airport, June 2023
“After completing the first draft of my book about the challenges WSFS faced in the early 1990s, I wanted feedback from someone I trusted. Peter Osborne was the perfect person. Throughout my time as CEO, he had asked great questions, researched diligently, and helped his readers understand the problems facing our industry. For this project, Peter captured the voice and tone I wanted and pointed out opportunities to improve the structure and add meaningful stories. His advice greatly improved the final product.”
Marvin "Skip" Schoenhals
Retired CEO and Chair, Wilmington Savings Fund Society
Author, From Failing to Phenomenal
December 2022
“Peter completely revamped my decades-old resume and LinkedIn profile at a reasonable price during a very difficult time in my career. His work has garnered very positive feedback from talent acquisition professionals. He showed a strong commitment to positioning and was willing to do multiple revisions. He was compassionate and focused on delivering results that [helped me secure my new role in just a few months].”
Michele Hunter
City National Bank
December 2023
Solutions for Your Unique Communications Challenge
If you’re the parent of a recent college grad whose job search is stalled…
If you’re an older (55+) executive struggling to find work…
If you’re an executive or business owner looking to raise your visibility…
If you’re an owner whose business isn’t getting competitive traction…
If you need to upgrade your corporate blog or newsletter…
If you lead a sales team that isn’t aligned with your marketing team…
If you need someone overseeing communications but lack the budget…
If you’d like to dip your toes in AI waters but don’t know where to start…
The two of us will work together to create a compelling resume, LinkedIn profile, and other collateral.
We’ll highlight your Differentiated Value to hiring managers with specific pain points you can resolve.
I’ll help you write compelling op-eds and pitch them to top-tier publications.
I’ll help you upgrade your positioning, pitch decks, and internal/external communications.
I am an award-winning business journalist with 20+ years of corporate communications experience.
I will create long-form content (op-eds, case studies) & testimonials that answer prospects questions.
Let’s talk about hiring me as a “fractional” executive who can build your capabilities on a retainer basis.
Get help from an experienced business journalist who Vanderbilt has certified in prompt engineering.
Use the PESO Model to Tell Stories That Streamline the Sales Process
Customers and prospects have questions. As they move through the funnel — Awareness, Interest, Consideration, and Action — let’s create content that proactively answers those questions, builds trust, and raises your visibility.
Telling stories that address prospect/customer pain points drives leads that convert.
Certified by Spin Sucks and Syracuse University S.I. Newhouse School in the implementation of the PESO Model (2022).
“Peter played a pivotal role in reshaping my approach and documents for job hunting shortly after graduating. His guidance included a comprehensive set of self-reflective questions, a thorough evaluation of my strengths, identification of weaknesses in my materials, and refining my story. He implemented subtle adjustments that immediately garnered the attention of potential employers and facilitated introductions to his industry connections.
Comparing my progress to that of my peers, many of whom face similar challenges, Peter effectively underscored the distinctive contributions I offer to prospective employers. I wholeheartedly recommend him to students and concerned parents navigating the competitive landscape of entry-level positions.”
Trevor Koenig, April 2024
“I have been struggling to get traction in my job search after taking an extended absence to care for three family members. Peter was recommended by someone I trust and he really delivered. We consolidated my four-page resume into one tight page, created a networking document, and rewrote my LinkedIn profile from top to bottom.
He focused first on my positioning—consulting vs. full-time—and the problems I solve for people. He’s a great interviewer and wrote everything in my voice, taking the time to understand the technical aspects of what I do.
This is a challenging job market for older applicants with lots of experience, and the proof of Peter’s skill (and empathy) is that I’ve gotten more inquiries from people in the last week than I had received in the previous few months.”
William (Bill) Donaldson
Ph.D.-Educated Data Scientist and SAS Programmer
March 2024
