https://www.frictionfreecommunications.com/blog daily 0.75 2025-11-26 https://www.frictionfreecommunications.com/blog/does-your-linkedin-profile-have-spinach-in-its-teeth monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/7b3a0c20-5552-4777-b7f4-acb2c26f7bcb/spinach+in+teeth.jpeg Frictionless: The Blog - The Mirror Test: Does your LinkedIn have spinach in its teeth - Make it stand out You look great. Really. (Nobody's going to tell you.) https://www.frictionfreecommunications.com/blog/does-your-content-answer-wrong-questions monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/e636e55d-66ca-4df4-919f-0639e6c009bf/puzzle+piece+for+wrong+questions+post.png Frictionless: The Blog - Is Your Content Answering the Wrong Questions? - Make it stand out Your content says one thing. Their questions say another. 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Jesse Cole goes Bananas answering our questions Savannah Bananas Owner Jesse Cole https://www.frictionfreecommunications.com/blog/there-are-few-negative-consequences-asking-questions monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/3a20f301-2fc0-4a69-8e55-6c12f94014a0/fear+of+asking+questions.jpeg Frictionless: The Blog - There are few negative consequences to asking lots of questions At what point do we get scared to ask questions? https://www.frictionfreecommunications.com/blog/unleash-power-of-questions monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/e2cdf5fe-1569-42e4-b5ae-0e20b8899709/unleashing+power.jpeg Frictionless: The Blog - “Unleash the Power of Questions,” defined Martin Lindstrom https://www.frictionfreecommunications.com/blog/putting-the-chat-back-into-chatgpt monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/ee2e45b2-4c86-4231-a4af-736649deb8c5/chatting+with+Chat+GPT.jpeg Frictionless: The Blog - Here’s one way to put the Chat into Chat GPT and get better answers Martin Lindstrom https://www.frictionfreecommunications.com/blog/relationship-planners-cross-selling monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/d16d6eb3-c405-48aa-aacf-fa386e05c294/two+dogs+--+relationship+planner.jpeg Frictionless: The Blog - Look for ways to “deepen the relationship” with additional products How Sand Dunes Saved Fall Releases https://www.frictionfreecommunications.com/blog/tips-for-working-with-agencies monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/c29266be-2a57-4084-8b70-3ce1644dda56/sisyphus.jpeg Frictionless: The Blog - Freelancing for agencies can be good way to build your content business Multiple revenue sources will help sustain your content business https://www.frictionfreecommunications.com/blog/relationship-planners-partner-organization monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/dbb4c82f-953d-401a-89e5-02b14f758042/challenging+relationship.jpeg Frictionless: The Blog - Getting what you want requires you understand what your partner wants How Sand Dunes Saved Fall Releases https://www.frictionfreecommunications.com/blog/rfp-branding-iron-pink-zebra-moving-frictionless monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1e74c9d7-5ce7-4a0a-9d4a-c8799a37ce40/Pink+Zebra+mascot+Zeke.png Frictionless: The Blog - Branding Iron: Pink Zebra wants to be the “Happy Mover” Zeke, the Pink Zebra Moving mascot https://www.frictionfreecommunications.com/blog/rfp-diversity-questions monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/59fc21ff-6672-4b3a-b79e-d48310ad4c1f/diversity+--+brick+wall.jpeg Frictionless: The Blog - RFP Corner: Answering the “diversity question” if you’re a white male How Sand Dunes Saved Fall Releases https://www.frictionfreecommunications.com/blog/content-briefs monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/53dd6c58-b0f2-4af7-a266-3fe75827b161/arrow+in+target+--+content+brief.jpeg Frictionless: The Blog - Content briefs help writers avoid missing the target (with template) How Sand Dunes Saved Fall Releases https://www.frictionfreecommunications.com/blog/relationship-planners-program-structure monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/48bfb961-8a7d-4ccb-a044-8cd01e6bdc43/discipline+2.jpeg Frictionless: The Blog - Relationship building is a discipline, not a seat-of-your-pants exercise How Sand Dunes Saved Fall Releases https://www.frictionfreecommunications.com/blog/books-ride-of-a-lifetime-bob-iger monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/f2f9a822-4a96-4f20-acd2-b2b1911aca1e/Ride+of+a+Lifetime+--+Bob+Iger.jpg Frictionless: The Blog - With Bob Iger returning to Disney, let’s revisit his Ride of a Lifetime Martin Lindstrom https://www.frictionfreecommunications.com/blog/being-prolific-and-high-quality-is-a-high-bar monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/9d73fc60-659e-4ba5-a0f5-9acffd327b94/productivity--assembly+line.jpeg Frictionless: The Blog - Being prolific AND producing high-quality work can be a tough bar to get over How Sand Dunes Saved Fall Releases https://www.frictionfreecommunications.com/blog/books-the-brain-audit-sean-dsouza monthly 0.5 2022-10-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/32ea13ff-32f5-4a71-94bd-77d3bfc99c43/brain+audit+--+DSouza.jpg Frictionless: The Blog - Grab your luggage with these Takeaways from Sean D’Souza’s The Brain Audit Martin Lindstrom https://www.frictionfreecommunications.com/blog/books-the-church-of-baseball-ron-shelton monthly 0.5 2023-05-02 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/4914b702-0716-4bfa-b890-5c0dc46fcfe6/church+of+baseball+cover.jpg Frictionless: The Blog - Takeaways from The Church of Baseball, a grand slam of a book by Ron Shelton Martin Lindstrom https://www.frictionfreecommunications.com/blog/avoid-getting-stuck-slow-paying-clients monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/d039f14c-5212-4af7-b8e4-8d430d981d99/quicksand.jpeg Frictionless: The Blog - 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There are crocodiles everywhere when it comes to monitoring message alignment in your organization. https://www.frictionfreecommunications.com/blog/treatment-job-applicants monthly 0.5 2022-10-19 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1658595046311-W1B231F2DTEW70FXXEXS/faceless+job+applicant.jpeg Frictionless: The Blog - Does Your Treatment of Job Applicants Undermine Your Brand Message? There are crocodiles everywhere when it comes to monitoring message alignment in your organization. https://www.frictionfreecommunications.com/blog/daily-huddle-execution monthly 0.5 2022-10-19 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1661350207703-BYFX212XDY018U1T2R5G/daily+huddle.jpeg Frictionless: The Blog - Improve Accountability and Execution With a Daily Huddle - Make it stand out Daily Huddles are a great way to build teams and drive accountability and execution https://www.frictionfreecommunications.com/blog/dirty-bathroom monthly 0.5 2022-10-19 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1659566212606-DOEMI7T918S9TXH3QAXA/dirty+bathroom.jpeg Frictionless: The Blog - What’s Your “Dirty Bathroom?” There are crocodiles everywhere when it comes to monitoring message alignment in your organization. https://www.frictionfreecommunications.com/blog/line-of-business-goals-dashboard monthly 0.5 2022-07-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1658607412932-YSIR3C3CYWGCQP115OQ8/airplane+dashboard.jpeg Frictionless: The Blog - Connect Your Social Strategy to Line of Business Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.frictionfreecommunications.com/blog/communications-autopsy monthly 0.5 2022-10-19 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1658605097249-JRC71GHFKYIKH36KAFA0/autopsy+table.jpeg Frictionless: The Blog - Take Time for a Communications Autopsy Before You Move On - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.frictionfreecommunications.com/blog/negotiation-strategy-best-picture monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1658606202056-WSW4N2J5IP6VMRIMX563/baseball+celebration.jpeg Frictionless: The Blog - In Any Negotiation, Keep Your Eye on the Big Picture Preview of two OtroQuest branded t-shirts in merch store https://www.frictionfreecommunications.com/blog/should-recruiters-provide-feedback-to-applicants monthly 0.5 2022-10-19 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1658962574091-WUZ2ZG6G8OM2JAENK1AX/broken+process+--+eggs.jpeg Frictionless: The Blog - If you don’t provide applicants with feedback, is your system broken? 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https://www.frictionfreecommunications.com/blog/tag/LinkedIn+profile+optimization monthly 0.5 https://www.frictionfreecommunications.com/blog/tag/Message+Alignment monthly 0.5 https://www.frictionfreecommunications.com/blog/tag/chatting monthly 0.5 https://www.frictionfreecommunications.com/blog/tag/columbo monthly 0.5 https://www.frictionfreecommunications.com/blog/tag/Ride+of+a+Lifetime monthly 0.5 https://www.frictionfreecommunications.com/blog/tag/Resume monthly 0.5 https://www.frictionfreecommunications.com/home daily 1.0 2026-01-24 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1bcd1135-3c24-4d33-a8d5-d8828a35ea02/FF+Brand+Garbage.png https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/d3099380-3ca4-4a51-81b3-bc67b9916c55/windex2.jpg https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/b57d9172-a38c-43c3-a077-ea0f9255ca2c/differentiation+--+light+bulbs.jpeg 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It’s the difference between a message that lands and one that leaks. https://www.frictionfreecommunications.com/oral-histories daily 0.75 2025-05-01 https://www.frictionfreecommunications.com/testimonials daily 0.75 2022-06-16 https://www.frictionfreecommunications.com/lead daily 0.75 2022-06-20 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1655740428669-SB1BJQZEK8G7Y70NDK9R/unsplash-image-HjC-Rqx0PSg.jpg Landing Page - How do you define success? Success in bobsledding equates to maximizing acceleration at the start and minimizing other forces that slow us down. 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The Surprising Issue of Student Hunger https://www.frictionfreecommunications.com/kim-mulkey-in-her-own-words daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/8bae4210-0b0d-43a9-a201-7a8e72b8f74d/Kim+Mulkey+profile+--+Spring+2017+BL1024_1.png Kim Mulkey: In Her Own Words https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/73e6b63e-9582-47d9-91ad-45149e6df9b3/Kim+Mulkey+profile+--+Spring+2017+BL1024_2.png Kim Mulkey: In Her Own Words https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/0c83162f-0a05-45cd-9a8c-d2d105723939/Kim+Mulkey+profile+--+Spring+2017+BL1024_3.png Kim Mulkey: In Her Own Words https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/9bbc6936-cf9e-45ce-b308-0becd435e358/Kim+Mulkey+profile+--+Spring+2017+BL1024_4.png Kim Mulkey: In Her Own Words https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/e3e05e55-4eba-45a2-9c11-67430e5fce56/Kim+Mulkey+profile+--+Spring+2017+BL1024_5.png Kim Mulkey: In Her Own Words https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/53a134cd-bb11-4506-b573-5d11de89cf51/Kim+Mulkey+profile+--+Spring+2017+BL1024_6.png Kim Mulkey: In Her Own Words https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/8aef2451-4d59-4c23-9fc5-42f9053990c8/Kim+Mulkey+profile+--+Spring+2017+BL1024_7.png Kim Mulkey: In Her Own Words https://www.frictionfreecommunications.com/stress-test daily 0.75 2023-01-17 https://www.frictionfreecommunications.com/baylor-line-high-student-debt daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/074ca873-d6bc-42f1-8419-248560a19c3d/Fall+2016+Baylor+Line+--+High+Student+Debt1024_1.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/4bd147bd-98fe-45c6-a09c-eb311122281a/Fall+2016+Baylor+Line+--+High+Student+Debt1024_2.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/1278fcb3-31df-4e25-94f4-11e33b712ef0/Fall+2016+Baylor+Line+--+High+Student+Debt1024_3.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/679137a2-ee7f-4c04-a003-96fdb7afb978/Fall+2016+Baylor+Line+--+High+Student+Debt1024_4.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/73b58bec-8bb6-49f3-abbc-0c59c6a01ce8/Fall+2016+Baylor+Line+--+High+Student+Debt1024_5.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/6a647f46-7748-4bee-9076-9098962e32f6/Fall+2016+Baylor+Line+--+High+Student+Debt1024_6.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/253a4b9e-17ab-4d63-af6d-e5637bb5c5b0/Fall+2016+Baylor+Line+--+High+Student+Debt1024_7.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/d4dad3a8-c31c-479c-99a1-b04499ba3f12/Fall+2016+Baylor+Line+--+High+Student+Debt1024_8.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/017d767d-5cd7-451a-83a1-4e4393f81853/Fall+2016+Baylor+Line+--+High+Student+Debt1024_9.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/b45c8c94-93b9-46e1-ad37-e8aa64532f61/Fall+2016+Baylor+Line+--+High+Student+Debt1024_10.png Fall 2016 Baylor Line - High Student Debt https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/f3cd43f7-e57f-437b-8c4f-9dacaf38851d/Fall+2016+Baylor+Line+--+High+Student+Debt1024_11.png Fall 2016 Baylor Line - High Student Debt https://www.frictionfreecommunications.com/mailing-list daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/b350edac-d18b-4c00-99e6-68cc0411aefc/landing+page+bobsled.jpeg https://www.frictionfreecommunications.com/about/privacy-policy daily 0.75 2025-12-02 https://www.frictionfreecommunications.com/resource-postmortems daily 0.75 2023-03-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/8a1c18f4-a7f1-4127-8c1c-71d95ed5e4cd/communication-project-postmortems.png Communication Project Reviews (Postmortems) - Communication Project Reviews (Postmortems) Many corporate communications teams finish a project and move on to the next one without assessing what can be learned for future projects. This can happen because of other pressing deadlines or because they’ve lost the attention of leaders they support. A formal communications review process can pay dividends in the short term (have you left opportunities on the table?) and in the long term (creating a better plan for next time). The process can open lines of communication that may not have been explored in the heat of battle. And if the experience has left wounds that are still a bit raw, I’d be happy to facilitate the review. https://www.frictionfreecommunications.com/winning-the-rfp daily 0.75 2023-04-04 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/4bc7ca3c-cb0e-409f-8691-0f328adaddcc/winning-the-rfp.png Winning the RFP - Winning the RFP RFP Responses often lead to a last-minute flurry of activity and a disappointing final product. But preparation — sometimes long before the RFP even arrives — can simplify the process and give you a big advantage over competitors. This document will help you organize your response; identify your Guiding Principles; think through the current situation (and assess current relationships); get answers about and from the customer; and differentiate your response. https://www.frictionfreecommunications.com/strong-partner-relationships daily 0.75 2023-03-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/55736b41-6fd8-43ff-a168-ad49a95b4729/strong-partner-relationships.jpg Build Strong Partner Relationships - Build Strong Partner Relationships Building and retaining strong partner relationships is not something you can do just before your next meeting. Sit down with your team — including areas outside your team — and talk through what you’ve done well and not as well, and who are your friends (and who aren’t) so you can use each meeting to strengthen the relationship This checklist is a good starting point, if you agree that renewal discussions start on Day 1 of the relationship. I’ve taught hundreds of credit-card executives and other sales teams how to use it. I’d be happy to work with you and your team on it. https://www.frictionfreecommunications.com/effective-case-studies daily 0.75 2023-03-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/77843e10-d8ef-4515-93d4-7b1f5810a79d/2023-03-16_13-33-36.png Write Effective Case Studies - Write Effective Case Studies Few pieces of sales collateral are more important than a well-written case study. Think of them as short, enticing movie trailers designed to get the prospect to call you to learn more. You can use this guide yourself, but why not ask an experienced business journalist/sales executive to help you create something that will help move the reader through your sales funnel or protect you from a competitor trying to steal one of your best customers. https://www.frictionfreecommunications.com/great-content-brief daily 0.75 2023-03-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/7fcc3511-729d-4c96-8576-38af1a3788be/2023-03-16_13-44-43.jpg Write A Great Content Brief - Write A Great Content Brief When you hire a content creator (a writer, videographer, illustrator, or photographer, a well-written content brief will paint a clear picture of what you expect. Be helpful, giving them the who and why without getting too prescriptive about the how. No creator likes to spend hours on something that turns out to be way off the mark. Help them out. https://www.frictionfreecommunications.com/rfi-template daily 0.75 2023-03-23 https://images.squarespace-cdn.com/content/v1/62a7967ffb9d2b6079e9b02e/15ef01f3-c89e-4093-9656-9c89fbbad745/creating-effective-RFIs.png Request for Information Template - Request for Information Template If you need a launch partner for a new product or service, download these tips on finding the right targets. You will need to customize it for your specific purposes, but this should give you a good start. I have 40+ years of experience asking great questions and knowing what to do with the answers. 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