Do you struggle to cut through the noise and articulate your Differentiated Value with clarity and value?
Imagine if your communications and messaging were as clear as a freshly Windexed window.
I’m Peter Osborne, an award-winning business journalist and strategic communicator who helps executives like you raise their visibility, improve their company’s positioning, and explain their Differentiated Value.
Think of me as “Communications Windex,” ready to polish your messaging until it shines.
I’ll help you answer the questions your customers and prospects ask most often, resolve their pain points, align your sales and marketing efforts, and develop impactful op-eds, case studies, RFP responses, long-form articles, and website content.
In addition, I help job seekers and executives hoping to raise their visibility create personal branding tools (LinkedIn profiles, resumes, networking documents, and media bios).
ANSWER MORE QUESTIONS. CLOSE MORE DEALS. UNLEASH THE POWER OF QUESTIONS.
Solutions for Your Unique Communications Challenge
If you’re the parent of a recent college grad whose job search is stalled…
If you’re an older (55+) executive struggling to find work…
If you’re an executive or business owner looking to raise your visibility…
If you’re an owner whose business isn’t getting competitive traction…
If you need to upgrade your corporate blog or newsletter…
If you lead a sales team that isn’t aligned with your marketing team…
If you need someone overseeing communications but lack the budget…
If you’d like to dip your toes in AI waters but don’t know where to start…
The two of us will work together to create a compelling resume, LinkedIn profile, and other collateral.
We’ll highlight your Differentiated Value to hiring managers with specific pain points you can resolve.
I’ll help you write compelling op-eds and pitch them to top-tier publications.
I’ll help you upgrade your positioning, pitch decks, and internal/external communications.
I am an award-winning business journalist with 20+ years of corporate communications experience.
I will create long-form content (op-eds, case studies) & testimonials that answer prospects questions.
Let’s talk about hiring me as a “fractional” executive who can build your capabilities on a retainer basis.
Get help from an experienced business journalist who Vanderbilt has certified in prompt engineering.
“Peter helped us clarify our message and differentiate our advanced analytics company. He asked great questions about our business. His work had an immediate impact on helping potential partners better understand what we do through LinkedIn, our website, sales decks, and op-eds for target publications.”
Stephen Hoops
CEO, Predictive Analytics Group
January 2023
“I have been struggling to get traction in my job search after taking an extended absence to care for three family members. Peter was recommended by someone I trust and he really delivered. We consolidated my four-page resume into one tight page, created a networking document, and rewrote my LinkedIn profile from top to bottom.
He focused first on my positioning—consulting vs. full-time—and the problems I solve for people. He’s a great interviewer and wrote everything in my voice, taking the time to understand the technical aspects of what I do.
This is a challenging job market for older applicants with lots of experience, and the proof of Peter’s skill (and empathy) is that I’ve gotten more inquiries from people in the last week than I had received in the previous few months.”
William (Bill) Donaldson
Ph.D.-Educated Data Scientist and SAS Programmer
March 2024
“After completing the first draft of my book about the challenges WSFS faced in the early 1990s, I wanted feedback from someone I trusted. Peter Osborne was the perfect person. Throughout my time as CEO, he had asked great questions, researched diligently, and helped his readers understand the problems facing our industry. For this project, Peter captured the voice and tone I wanted and pointed out opportunities to improve the structure and add meaningful stories. His advice greatly improved the final product.”
Marvin "Skip" Schoenhals
Retired CEO and Chair, Wilmington Savings Fund Society
Author, From Failing to Phenomenal
December 2022
“Peter completely revamped my decades-old resume and LinkedIn profile at a reasonable price during a very difficult time in my career. His work has garnered very positive feedback from talent acquisition professionals. He showed a strong commitment to positioning and was willing to do multiple revisions. He was compassionate and focused on delivering results that [helped me secure my new role in just a few months].”
Michele Hunter
City National Bank
December 2023
Use the PESO Model to Tell Stories That Streamline the Sales Process
Customers and prospects have questions. As they move through the funnel — Awareness, Interest, Consideration, and Action — let’s create content that proactively answers those questions, builds trust, and raises your visibility.
Telling stories that address prospect/customer pain points drives leads that convert.
Certified by Spin Sucks and Syracuse University S.I. Newhouse School in the implementation of the PESO Model (2022).
“Peter took on the difficult task of synthesizing many MBNA sales presentation materials and customer-facing communications and developing a portal that featured the ‘best of the best.’ His leadership drove a change in behavior among a peer group that was relatively set in their ways and resulted in more consistent brand messaging.”
Jodie Brinkerhoff
Former Account Executive at MBNA America Bank
Current Director of Innovation for the D/FW International Airport
As a client, I used Peter to help fine-tune and add clarity to our branding statement at Flightdocs. When I left Flightdocs, I called on Peter again to create my personal brand and value statement for my professional career. Within a short time, Peter had refined my LinkedIn profile and moved it from "Fluff" to "Stuff". He painted an effective value and action-oriented picture of me that resonated. The week following the "rebrand", I ended up with three requests for interviews!
Karl Fischer
Vice President, Customer Solutions
Blindsight Delaware Enterprises